When it’s warm outside, you can’t help but think of tanning! You want to reveal to yourself the best your skin can look and feel. And the only way to do that is to buy the best tanning lotion for fair skin.
If you really want to get a great tan, and you have fair skin, it’s possible!
Tanned skin can be healthy, glowing, and sexy. So it’s time to look for all possible choices out there. Whether you want the natural vitamin D or a controlled tan!
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Top 10 Impressive Tanning Lotions to Buy
How do you buy the best tanning products online?
Do you compare before buying?
Or do you buy the nearest tanning lotion to the popular choice?
If you share the same passion for tanning products as I do. You need to read and consider what follows next!
Tanning Lotion Name | Our Rating | Type | scent |
---|---|---|---|
#1 Editor’s Choice | Bronzer | Sweet Vanilla | |
#2 | Bronzer + Tanning Accelerator | Cocoa dreams | |
#3 | Bronzer | Berry | |
#4 | Bronzer | Chocolate | |
#5 | Bronzer | Sweet Champagne | |
#6 | Self-Tanner | Coconut | |
#7 | Bronzer + Moisturizer | Aloe Vera | |
#8 | Intensifier | Caramel | |
#9 | Tanning Lotion | Coconut | |
#10 | Tanning Lotion | Coffee |
* All links above will take you to the latest prices on Amazon.com or you can read our in-depth tanning lotion reviews below.
1 Australian Gold Cheeky Brown Accelerator Natural Bronzers - Editor’s Choice
The Australian Natural Bronzer gives you the darkest tan in the quickest manner. It gives your skin a deep and natural appearance. The lotion is lightly-scented than most other tanning lotions. It keeps your skin smelling fresh and vanilla-like for a long time.
This best tanning lotion for fair skin has advanced moisture blend. For the practical buyer, this tanning lotion is the most impressive. It boosts melanin to the skin’s surface while providing intense hydration.
The Silicone hydration has no traces of DHA, gluten, or any other harsh chemicals. This makes it the most ideal choice for health-conscious people.
Having said that, fair-skinned people tend to experience more skin sensitivities. This is also because of the lack of proper hydration. Leaving the skin exposed to dirt and humidity in the air.
To reduce such chances of rashes, blotches, and other skin irritation. Buying a healthy and effective tanning lotion is necessary.
This lotion may have a lightly-scented fragrance. Its consistency is thick and supple, to begin with. That’s because it contains plenty of moisture and melanin-boosting silicone. It doesn’t work as a self-tanner. It works as a natural tan enhancer for indoor and outdoor use.
This is a good tanning lotion to get a base tan. It may also work as a tan enhancer. But for people looking for an advanced 100x lotion, this may not fit the bill.
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2 Designer Skin New Adore Black Label - Good for beginners
If you want to make the most of your day out, use the Designer Skin New Adore Lotion. This tanning lotion is a step ahead of the game. All thanks to its bronzer plus tanning accelerator formula.
It works to enhance and darken your tan on many levels. And leaving no room for skin problems. Such as dryness, itchiness, and rashes! It contains vitamin A and E which are active antioxidants. They heal and repair skin damage from UV-rays exposure.
Sun damage is a serious and very common problem among tanners. And if you’re not careful, it can lead to serious health concerns such as skin cancer. This darkening tanning lotion has native Australian oils to nourish your skin.
These ingredients get your skin tanned faster and darker. While maintaining your skin’s optimum hydration level! So after tanning, your skin remains hydrated and smooth. Dehydration and blotches go out the window!
This tanning lotion doesn’t contain harsh chemicals like DHA or THC. Having said that, you can improve upon your existing tan. Apply this lotion before your day out near the pool. And you can use a tanning bed after using another coat of the same lotion.
The smell of this tanning lotion is less natural than artificial. It lacks a vanilla or coconut-like scent which is common among tanning lotions.
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3 Australian Gold Jwoww Black Bronzer - Good for enhancing base tan
The Australian Gold Jwoww is a head-turner! It’s the ideal must-have tanning lotion for anyone who wants a tan. If you already have a few selections, this needs to be it.
It brings out the sexy, dark, and tones color you’ve always wanted. If you ever thought that tanning lotions aren’t cut out for fair skin. This best tanning lotion for fair skin proves you wrong.
It contains hemp seed extract and cannabis sativa seed oil. Both these ingredients are new to the world of tanning lotions. This enhances color, build hydration, and offer deep skin nourishing. Everything about the Australian Gold feels comfortable.
And you don’t have to dig a deeper hole in your pocket to get it. The lotion has good consistency when you want to start off with a base tan. You can even use this to build an existing tan post your very first tanning session.
It makes your skin darker evenly a lot faster than you’d expect. It shows you results just after the first tanning session. Some people love this lotion so much only because it has a streak-free consistency.
The ingredients of this tanning lotion don’t make your skin tingle. But this doesn’t mean that it’s not working. The tanning lotion is as effective as a bronzer with the tingling effect. Making it the ideal choice for fair-skinned people.
There is a disadvantage to this tanning lotion. And that has to be the fact that for some people, it was a slow tanner. It may differ from your skin tone to tanning frequency.
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4 Millenium Tanning New Solid Black Bronzer - Good for tanning bed use
This is a tanning bed lotion and enhancer. The Millenium Tanning is a solid black bronzer. It has an ultra-advanced 100x silicone bronzing capacity. Making it an ideal tanning lotion for indoor use!
People with fair skin want something strong as well as safe. Especially when you’re visiting the tanning salon 3-4 times a week! You don’t want streaking or unnecessary staining. And this best tanning lotion for fair skin meets all expectations.
You can use it on your face right down to your toes. It doesn’t inflame or irritate the skin. It doesn’t itch or cause any rashes. What it does is nourish your skin from within. While tanning the hardest parts on your body!
You need to use it before and after your tanning session. This gives you a great chance at tanning effectively and evenly. Having said that, the skin tone this lotion gives you is hard to fade. This means it lasts longer and fades in an even manner. You no longer have to hide the parts that haven’t yet faded away. Only to show the body parts that have!
You’d be surprised how many natural ingredients this lotion consists of. It has banana extract to improve skin elasticity. The cannabis sativa seed oil nourishes the skin. While the caffeine and tyrosine give off that amazing bronzing effect.
When I go right down to it, this lotion has a strong bronzing capacity. This means if you don’t take care, it can make everything orange.
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5 Designer Skin Luminary Bronzer - Good for aging skin
Didn’t you always want a bronzer and tanning lotion with restorative properties? The Designer Skin Luminary is one such bronzer. It has skin-firming, hydration, and tightening properties.
That’s not all; you will find its magical silicone complex very effective. It reduces signs of sunburns and gives you an even tan. No more dark blotches on your fair skin. Nor does it aggravate skin sensitivity causing inflammation or itchiness.
This best tanning lotion for fair skin is effective as much as long-lasting. The Silicone Emulsion gives you a dark and intense tan. After applying it, your skin feels soft and supple. Making it an exclusive choice for all skin types!
But most specifically, this tanning lotion is suitable for sensitive skin. Its ideal bronzing capacity suits fair skin. And as a bronzer, it doesn’t give you a pale and fake orangey look.
There’s much to like and look forward to with this tanning lotion. The color doesn’t fade any quicker than you’d want it to. And it gives you good results out of just one day’s use!
Out of all the chemicals this tanning lotion has, parabens aren’t one of them. It contains no harsh chemical such as THC, DHA, or glycol. The ingredients give you a 25x chance at getting a deep tan. All thanks to its mild yet highly-effective bronzer.
The consistency of this lotion is such that if you don’t apply it well. It won’t stick to your skin for longer. Making this tanning lotion suitable for only experienced users!
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6 Tanceuticals Self Tanner Tanning Lotion - Good for vegan-friendly use
If you aren’t happy with the tanning lotion you’ve got. It’s time to upgrade to something that won’t disappoint you. And that is a certified and professional self-tanner lotion. The users of this best tanning lotion for fair skin are growing all around the world.
It gives you an incredible tan every time you use it. Since it’s a self-tanner, it possesses the power to improve your skin tone. So it looks and feels naturally-radiating and supple.
It has a coconut scent which is far and away from being unpleasant. It’s made of organic ingredients to soothe sensitive fair skin. Taking away all the paleness of skin and irritation post-tanning!
You don’t want a tan that leaves your skin dry and itchy! This best self-tanner makes sure your skin gets the best hydration. The healthy ingredients enter the skin layer as soon as you apply it. Nourishing the skin far better and faster than other self-tanners!
Another good reason to buy this tanning lotion is its price. It comes at a practical cost and lasts for a long time. Buy this once and see how long it lasts!
For a vegan-lover, there’s nothing better than this lotion. It comes with vegan-friendly and cruelty-free ingredients. No parabens, no DHA, and definitely no glycol. All these chemicals ruin your skin tone and appearance. The more you use them, the faster your skin ages.
This tanning lotion is effective but very strong. If you use it without using a moisturizer or sunscreen, it can burn your skin.
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7 Hempz Touch of Summer Daily Moisturizer - Good for tattoos
The Hempz Touch of Summer is the ideal daily moisturizer for sensitive fair skin. And the fact that it’s also a tanning lotion makes everything better. The truth about tanning lotions is that most people are using the wrong one.
A tanning lotion may not suit your skin just because it suits your friend’s. You may have a different skin tone than your friend’s. Or it may also be that you have sensitive skin and tattoo to protect.
This is the best tanning lotion for fair skin. It contains an aqua gel that soothes inflamed skin. Plus, aloe vera, cannabis, and tyrosine. These improve the effectiveness of the tan. What I loved the most was the fact that it contains cannabis sativa seed oil.
Cannabis sativa seed oil has many far-reaching benefits for the skin. It tightens the skin to reduce cellulite and wrinkles. Your skin looks and feels soft and supple after applying. And the lotions penetrated into the epidermis.
All these reasons among many more make the Hempz Touch of Summer reliable.
This is a paraben-free and THC-free moisturizer. It contains no bronzing element. As a self-tanner, it does a lot more than a bronzer. This includes hydrating the skin, improving skin tone, and conditioning.
This tanning lotion may give you an uneven color. This generally happens once you stop applying the lotion. The natural tan glow fades away slowly but also unevenly.
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8 Ocean Potion Dark Tanning Intensifier - Good for sensitive skin
Aside from its fun name, Ocean Potion is an effective tanning lotion. It works well for fair-skinned people. It’s an intensifier which means it boosts makes the tan intense under the sun.
For outdoor tanning, this intensifier is a hoot! It increases your chances of getting a darker and deeper tan on your day at the beach. And if you visit the bean once more, the results are incredible!
It contains vitamins that are good antioxidants for preventing skin damage. These antioxidants along with tea tree oil rejuvenate your skin from sun exposure. What’s more? It contains aloe vera that boosts your skin’s healing process to prevent burns.
So it’s fair to say that this best tanning lotion for fair skin has got you covered. It has no secrets since everything is out in the open. You can check its ingredients list yourself. That is if you’re unsure about the harsh chemicals present in tanning lotions.
The bronzer doubles as sunscreen to cope with harsh sunshine. The ingredients in this tanning lotion keep you safe. Perfect for swimming or cycling under the sun!
Most intensifiers come with sunscreen to heal the skin. This tanning lotion, on the other hand, has a bronzing effect too. If you have sensitive and fair skin, this lotion helps you get darker. Not the fake orangey tan but an actual natural tan glow!
This product doesn’t work just as well as other lotions in terms of consistency. It isn’t thick like the others. A thick and buttery consistency means it has plenty of moisture for skin hydration.
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9 Ed Hardy Coconut Kisses Golden - Good for indoor and outdoor use
You never want to mess with your radiant and glowing skin. That’s all the more reason to take care of your fair skin when tanning. Whether you’re indoor and outdoor, tanning demands attention. Only with the Ed Hardy Coconut Kisses will you get complete protection.
This lotion produces a deep and dark tan and smells exactly like coconut! You no longer have to settle for the chemical smell of old tanning lotions. This one has coconut oil and coconut milk to nourish your skin. And leave it smelling nice and pleasant after.
Fair-skinned people want something stronger to get their ideal tan. That “naturally golden” tone is hard to get when you’re struggling with a tanning lotion. And even more worrisome when you rely on cheap products!
But your focus shouldn’t just be on getting darker. It must be on replenishing and rejuvenating your skin. And this best tanning lotion for fair skin offers such benefits.
It has a unique blend to reverse signs of aging. It has a tattoo fade color protector. And it provides intense skin hydration and tightness.
If you do not like a bronzer in your tanning lotion, go for this one. It contains no bronzing element which means you don’t stain your clothes. Nor does it make you look orange even for a brief time after tanning.
The time this lotion takes to dry on your skin is comparatively longer. Other tanning lotions are absorbed into the skin in less than a minute. But this lotion takes approximately 2-3 minutes to dry.
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10 Maui Babe Browning Tanning Lotion - Good for experienced users
You will be thoroughly impressed with your tanning results from the Maui Babe. It is an excellent tanning browning lotion. With a superpower that tans even the hardest parts to tan on your body!
Rich in unique Hawaiian ingredients, it quickens your tanning process. So you don’t have to spend hours and hours trying to get that perfect tan. From the tan you get which is dark and intense, it protects your skin from burns.
That’s because this best tanning lotion for fair skin is also a sunscreen. Fair skin goes from looking bright and beautiful to pale in no time. Especially when your skin is exposed to harsh UV rays.
But with this tanning lotion, the aloe vera takes care of sunburns. It heals your skin from within reducing signs of aging. And the natural Hawaiian ingredients soothe sensitive and fair skin.
This sun tanning lotion has a coffee scent with a hint of coconut. This is much better than the chemical scent of old tanning lotions. It doesn’t feel too offensive and harsh.
You need and must apply a good sunscreen for outdoor tanning. That with the help of this tanning lotion boosts your tan. Without burning or damaging your skin in the process. That said, be aware of the bronzer in this lotion as it discolors anything it touches.
You apply this product wearing an expensive top, it’s very likely to get stained. That’s because the bronzer in this tanning lotion is strong. It leaves a yellow-brown color on towels, bathing suits, etc.
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Buying Guide – How to Choose the Best Tanning Lotion for Fair Skin

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Tanning is a popular activity for most people. And the growing number of tanning salons is proof of that fact. This only means that you need a healthy and effective alternative to sunscreens.
Sunscreens protect your skin from sun damage. But they do not tan your skin tone. To be able to do that, you need a tanning intensifier or bronzer.
High-quality tanning lotions are not that easy to find. What is easy is to find any tanning product at a cheap price. But you do not want to fall into that trap!
It’s time to find a sensible tanning lotion at a good price. This you absolutely need in order to have an excellent tanning experience. Whether you’re lying under the sun by the pool. Or daydreaming in a crisp and hot tanning bed indoors.
To make things easier for you, I’ve compiled a list of factors to consider. This should help you find the best tanning lotion for fair skin. So you don’t have to rely on your tanning salon for suggestions. You come with your own bottle of tanning lotion!
Tips for Safe Self Tanning
Type of Tanning Lotion

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Do you need a tanning lotion with bronzer? This is the most important question of all.
Most common tanning lotions come with a bronzer in them. It’s the responsibility of a bronzer to make your tan darker and more intense.
You can choose the bronzer intensity you’d want from a tanning lotion. Be it from 10x up to 100x capacity. The higher the number for the silicone bronzer, the darker the color of your skin tone.
However, you shouldn’t have to judge the quality of a tanning lotion by this number.
The best way to check for quality is to see the lotion’s color. If the lotion looks non-greasy and smooth to you, it’s a match!
You don’t want to apply the lotion all over your body. Only to have it streak or give you an uneven tan. And if you wish to avoid the staining completely, go for a tanning lotion without a bronzer.
Tips for Tanning Fair Skin

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Say you’ve bought the best tanning lotion for fair skin. How will you go about it?
You won’t find the ideal tanning experience at the back of the bottle. After selecting the tanning lotion, there’s more you need to consider.
And that is how to tan and where?
First off, let me tell you that indoor and outdoor tanning are primary. But there is something called sunless tanning. This is where you make use of self-tanners (I have some best self-tanners on the list). But you have a wide range of tanning lotions to choose from. So it can get confusing to know how.
If you ask me, I’d want to buy more than just one tanning lotion for the job. Going for just one isn’t the best course of action. You need to buy specific tanning lotions for special needs. Such as for sensitive skin, UV protection, and aging skin.
Your skin tone and texture are important factors to consider. Professionals suggest that you don’t always have the same skin texture. Especially all throughout the year! On some days you might have extra dry skin while on some oily. You need to be prepared for every situation with a tanning lotion.
Having a couple of interesting choices is essential for your skin type. Look for tanning lotions that have the least amount of chemicals. And more natural ingredients such as aloe vera, coconut, and tea tree oil. They protect your skin from sun damage and dehydration.
How to Use a Tanning Lotion?

Photo credit: tanninglotion.org
Before you apply the tanning lotion all over your body, do a test check. Apply only a drop of tanning lotion on your wrist or arm. This is a safe place to start with as you can wipe it off immediately. Keep a cotton swab close to you, just in case your skin starts burning or itching.
Allow the lotion to penetrate into the skin for a few hours. After this time, your skin shouldn’t show any signs of inflammation.
So it means the tanning lotion suits your skin type.
Moving forward, always apply the tanning lotion in a clockwise (circular) motion. Do not rub the lotion aggressively on your skin. Massaging your skin muscles with a tanning lotion can improve elasticity. And reduce the chances of irritation and dryness. Plus, it boosts blood circulation which a huge plus for tanning.
Learn to Apply Self Tanner Without Looking Orange or Streaky
Frequently Asked Questions
Q1. Are tingle tanning lotions safe for fair skin?

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A tingle tanning lotion boosts blood circulation to the epidermis. This accelerates melanin production which darkens your skin tone. While this happens, you may experience a tingling sensation on your skin.
Redness of skin is very likely in fair-skinned people. But this is no reason to get overwhelmed. It’s natural for your fair skin to look slightly red and feel sensitive after tanning.
You need to allow your skin to cool down with a moisturizer for a few hours. In case the redness doesn’t go away then, you must consult with a dermatologist for further help.
Q2. What is sunless tanning?

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Sunless tanning is the use of a self-tanning lotion. Sunless tanning was also known as spray tanning. But the growing demand in tanning lotions has given rise to self-tanners in lotion form.
Do not mistake sunless tanning to get a base tan only. A base tan helps prevent skin damage from sun or UVB exposure. You need to apply sunscreen along with a self-tanner. This prevents skin burns and boosts melanin to darken to skin tone.
If you want a quick fix tan, going for a self-tanner is ideal. Sunless tanning doesn’t give you long-lasting results. It’s a temporary fix and maintaining it isn’t all that easy.
Q3. Are tanning products safe?

Photo credit: tanninglotion.org
The first thing you read about tanning is it causing skin cancer. Or increasing your chances to develop skin cancer over time! So choose your best tanning lotion for fair skin wisely.
Harsh chemicals in your lotion increase your chances of skin damage. And if you’ve experienced frequent skin burns or skin irritation of any kind. You need to switch to a healthier and safer tanning lotion immediately!
Here is a list of tanning lotion ingredients to avoid. They are not the ideal ingredients you need in your tanning lotion. Especially when there are so many alternatives that offer naturally-derived ingredients.
Key Takeaway
My Choice: Australian Gold Cheeky Brown
You need a tanning product that supports your skin. Not something that aggravates it and gives you an uneven tan. So all that discomfort of lying in a tanning bed or soaking under the sun isn’t worth it!
The Australian Gold Cheeky Brown is a tan accelerator and bronzer. It remembers well to keep your skin hydrated and soft. I know some people who love the way they look and feel after using this lotion. This lotion is worth buying over and over again.
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